Creating a Legacy

The Power of Planned Giving and Corporate Sponsorship

As we navigate life, we often ponder what legacy we want to leave behind. For many people, the gift they want to create goes beyond what they accomplish during their lifetime. Instead, they want to make a lasting impact that will continue to benefit others even after they’re gone. This is where planned giving and corporate sponsorship can make all the difference.

What is Planned Giving?

Planned giving is a way of making a charitable donation intended. It differs from a one-time donation in that it allows individuals to structure their gift in a way that benefits them and their chosen charity. Planned giving is not just for the wealthy; anyone can plan to give regardless of financial means. Affluent individuals often engage in planned giving to create a lasting legacy that aligns with their values and passions. They can make a meaningful impact on important causes and give back to their community.

Benefits of Planned Giving

There are numerous benefits to engaging in planned giving, both for donors and for the charities they support. Some of the primary advantages include:

Tax Benefits
Planned giving can offer significant tax advantages for donors. Many forms of planned giving, such as charitable trusts and annuities, can help reduce tax bills and provide income while supporting their favorite charities or institutions.

Legacy Building
For many donors, the ability to create a lasting legacy is a crucial factor in their decision to engage in planned giving. By donating significantly, they can leave a lasting impact that benefits future generations.

Flexibility
Planned giving allows donors to structure their gifts to best suit their needs. Individuals can leverage their contribution to creating the most significant impact by working with a financial advisor while ensuring financial security.

Charitable Impact
Perhaps the most significant advantage of planned giving is the ability to make a real difference in the lives of those in need. By supporting charities and causes, donors can help to improve the communities around them and create meaningful change.

Corporate Sponsorship: Making a Difference as a Business

Corporate sponsorship is another powerful way for businesses to give back to their communities and create a lasting impact. Through sponsorships, companies can support charitable causes and raise awareness for important issues while improving their image and fostering goodwill with their customers.

Importance of Corporate Social Responsibility

Corporate social responsibility (CSR) is increasingly essential in today’s business world. Consumers are more conscious of the social impact of the businesses they support and are likelier to purchase from companies that prioritize social responsibility.

Corporate sponsorship is a crucial component of CSR, and it allows businesses to demonstrate their commitment to positively impacting the communities around them. By sponsoring causes and events that align with their values, companies can build a strong reputation as a socially responsible organization, which can benefit their bottom line in the long term.

Types of Sponsorship Opportunities

There are numerous types of sponsorship opportunities available for businesses of all sizes. Some of the most common options include:

Event Sponsorship
Companies can sponsor events such as gala celebrations and social events or contribute to an auction, which can help raise awareness for important causes while also providing exposure for the sponsor.

Program Sponsorship
Sponsors can support programs that align with their values and mission. This can range from educational programs like S.T.E.A.M. that leverage hard and soft skills to solve problems to youth leadership development initiatives.

Charitable Giving
Finally, companies can engage in traditional charitable giving, providing financial support to organizations, like the Boys & Girls Clubs of Greater Conejo Valley, that align with their values.

How to Get Involved in Planned Giving and Corporate Sponsorship

If you’re interested in engaging in planned giving or corporate sponsorship, numerous resources are available to help you get started. Some specific steps you can take include:

Talk to a Financial Advisor
A financial advisor can help you determine the best planned giving options for your financial situation.

Do Your Research
Take the time to research and choose organizations that align with your values and mission.

Talk to a Giving Specialist
Call or email our giving specialists at the Club: Dawn Pettersenat 818-706-0905 ext 107 or Jennie Parkinson at (818) 706-0905.

Consider Corporate Sponsorship
If you’re a business owner, consider the benefits of corporate sponsorship and how it can benefit your company.

Donating through planned giving and corporate sponsorship is a significant way to leave a lasting impact and positively change the Greater Conejo Valley communities. Through philanthropy, we can give back to our local communities, and support causes that matter to us, ultimately building a better world for everyone.